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The bicycle market is undergoing radical changes. Old structures and managements are being broken down by pathbreaking technologies and megatrends. A new market is developing.

We see enormous opportunities in these changes. One of our strategic standpoints is the subject of eMobility which enables us to offer one of the broadest and by far most diverse range of all brands.

Our vision is not simply to position the Winora Group correctly, but to steer it into an active leadership role. To this end, we are developing market-ready concepts and prioritizing future-based studies that will provide answers today.